May 2013
 
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There are many choices to be made when starting out to write an article for public presentation. Who will read it? What facts should I convey? How long should it be?

General Guidelines

We can suggest the following guidelines for writing an article:

  • Length would normally be around 1 to 3 pages. Please feel free to submit articles longer or shorter than that, but the best articles grab a reader's attention in the first 10 seconds and often don't take longer than a few minutes to read. If your article ends up long, consider breaking it into a number of smaller articles on separate but related topics.
  • You should fully introduce your topic within the first one or two paragraphs if possible.
  • Use everyday language, avoid jargon, acronyms and obscure references. If you are unsure, we would be delighted to help you with any questions you might have.


  • Callouts and Icons

    To help make articles as readable and useful as possible, Sibes.Org makes considerable use of callouts, where icons may be placed in the margin of an article to help draw attention to a particular point being made or introduce some other related information. You may make use of your own callouts if you wish however the Editorial panel may opt to standardize the callouts across the site before publishing your article.


    Commercialism

    Sibes.Org has a strict not-for-profit policy and does not support the promotion of commercial activities in the content of its articles. In particular articles should observe the following:

  • Brand names and company names should be omitted. Exceptions to this guideline will be at the discretion of the Editorial panel. For example, instead of naming a dog food brand as good, quantify what makes the brand good by listing the beneficial qualities. "Feeding Brand X will avoid mineral deficiencies" becomes "A dry food with a zinc content of 15mg/100g or better will avoid mineral deficiencies"
  • Kennel names and breeder names should not appear anywhere in any article.
  • When referring to the name of a dog, the dog's familiar name is preferable to the registered kennel club name. A dog's achievements outside the show ring however may be recognized, for example OTCH, TDI, CGC etc.
  • Details of Show Ring and Club Competition results should not be included in articles. Links to individual Husky clubs can be found instead on the Links page.


  • Your Audience

    The internet is a public domain and Sibes.Org is visited by thousands of people from all age groups and walks of life. When writing an article consider that your audience may be:

  • All age groups, adults and children alike
  • Pet owners
  • Pet care professionals
  • Breeders and Show Ring participants
  • Competitors in both amateur and professional Husky sporting activities
  • From different countries and ethnic backgrounds
  • Non-native English speakers


  • Your Subject

    After you choose a topic to write on, if you cannot find a starting point for the article, try asking yourself these questions, and answering them can be the topic of your article:

  • What exactly can I tell my readers about this topic
  • What were my own experiences with this topic

    We would also like to suggest some topic areas that should be avoided:

  • Death and injury of animals unless perhaps used as a reference in the context of a larger article.
  • Cruelty and mistreatment of all animals in any form.


  • Writing Styles

  • Avoid using first person references such as 'I' or 'my' unless you are relating a story, experience or opinion that is uniquely yours.
  • You may write as if you were a member of the Sibes.Org community, and use the terms 'we' and 'us' to mean Sibes.Org. However in this case the editorial panel reserves the right to moderate the opinions expressed on behalf of the site and the general community.
  • Narrative style is often an effective means of communication, telling a story from beginning to end, usually with events in chronological order.
  • Section headings can be used to separate the areas of your article. This can be particularly useful when presenting factual information as opposed to a story.


  • Humour

    We love articles that make us laugh. In fact we have an entire section of the site devoted to Sibe Humour. However we know that humour does not always translate to the written word and sometimes does not cross cultural boundaries. Please be sensitive to the opinions, beliefs and concerns of others.


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